Investigating the mediating role of brand image in the relationship between the service quality and relationship quality and behavioral intention of students in higher education

Document Type : Original Article

Author

• Fatemeh Rastegar_kahkhazhale

MA Student of Educational Management , Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran

Abstract

Keywords

• Service quality
• Relationship quality
• Brand image
• Students'
• behavioral intention
• Higher education

Main Subjects

• Higher Education