Document Type : Original Article
Author
Assistant Professor, Department of Educational Management, Farhangian University, Tehran, Iran
Abstract
The fundamental requirements for achieving the effectiveness of digital education include identifying and defining a set of competencies for this role. This study aimed to identify digital skills and competencies for faculty success in teaching and education at the University of Cultural Studies. The research, with a practical goal, employed a mixed methods approach (qualitative-quantitative) with a comparative-inductive methodology. The qualitative research community included all experts and professors in educational management and higher education management, as well as human resource management experts familiar with the field of competencies and information technology, teaching, and education at the University of Cultural Studies. Using targeted sampling based on snowballing, 19 participants were selected as the research sample. The quantitative statistical community comprised all faculty and instructors at the University of Cultural Studies, with 254 participants selected using cluster sampling based on Morgan's table. To collect qualitative data, semi-structured interviews were conducted, and a researcher-constructed questionnaire was used for quantitative data. The reliability of interview data was confirmed through participant feedback, and interview validity was assessed using the agreement coefficient and retest method. The content validity of the questionnaire was verified by experts, and the questionnaire's reliability was achieved with a Cronbach's alpha coefficient of 0.82. For data analysis, the thematic analysis method was used in the qualitative section and descriptive analysis, correlation analysis, and structural equation modeling (second-order confirmatory factor analysis) in the quantitative section. The results indicated that digital skills and competencies for faculty success in teaching and education at the University of Cultural Studies include seven main categories: technical skills, digital literacy and technology proficiency, digital leadership, soft skills, digital interaction and communication, digital ethics, and change skills.
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